LEADING YOUR MARKET



Almost all business persons, I can guarantee, have heard that, the only way to succeed in business is to give consumers what they want.

I have often trained entrepreneurs that way too.

But there is a flip side.

In the course of your business practice, if you are one who pays very close attention to consumers' purchasing pattern, you will observe that many consumers don't know what they want. Indeed many consumers don't know they need somethings until they hear of it; someone recommends it; they see someone use it; etc.

So, instead of looking out for what consumers want only, you can lead the market by introducing to consumers what they will want. With the right public communication and education and other relevant sales strategies, you will find yourself enjoying the benefits of novelty/pioneering (before drifters jump on your initiative), and other privileges that come with it.

Most products we have today had no proven demands for them when they were produced; consumers didn't even know they needed them until those products came into the market.

You also can lead the market and not merely follow.

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